Wrote Food52’s 2023 April Fool’s content strategy, including this video that earned over 2.8 million views and 150k likes across TikTok and Instagram Reels. I also wrote the accompanying article.

@food52 Our BEST cooked water to make you a GREAT home cook. 🤌 #foodtiktok #foodtok #foodtrend #cookinghack #cookinghowto ♬ Aesthetic - Tollan Kim